Introduced back in 1994, Toyota RAV4 was the first compact crossover SUV launched in Japan and Europe. It was interesting to the consumers because it contained the best of both worlds. As every other SUV, the cargo room is spacious, visibility is high and the driver has the option of choosing full-time four-wheel drive. On the other hand, this vehicle is easy to maneuver and has a fuel economy rates of a compact car. RAV4 represents “Recreational Active Vehicle with 4-wheel drive”, although 4-wheel drive is not an option on every RAV4 model. Since 1994, four generations found their way into the market. In 2013, Toyota’s marketing team designed a not-so-funny commercial which features a husband and a wife trying to kill each other in order to have the vehicle only for themselves. The commercial was very disturbing and banned.